The Blogosphere is Beginning to Welcome India

In the work I do every day, the news is out there-- companies that were once hesitant to even mention the word "blog" are now starting to turn their heads and actually consider the possibility of establishing a corporate blog, or at least strategize with agencies like mine on how best to reach out and begin conversations with targeted bloggers.

To say that corporate blogging and corporate interaction with bloggers is new...is pretty much false. Companies all over the world are taking interest in the new media space like IBM, McDonald's, Infosys, etc. The newest batch of blogosphere neophytes are Indian marketing firms that have begun to see the amazing value in social media.

With a booming population and a high number of teenagers in India, the marketing value of blogging and other types of social media are key to reaching students, general interest readers and potential employees. The article, found on Asia Times Online, sets its sights on India's Tata Interactive Systems blog. Tata is a developer of e-learning solutions with a major global presence. TIS took the leap and created a blog that allows the company to create global dialogue, offer up news and information directly to readers, share company photos, etc. AND IT WORKED!

Stories like this make me feel positive about the direction of the Web....(and wonderful about my job security!) So long as clients continue to ask for counsel on social media, there will always be a place for people like myself to offer advice on how to enter the ring with a cautious stance and an open mind.

Comments welcome!