Custom Scoop CEO publishes "7 Deadly Sins of Pitching Bloggers"

Last month, Chip Griffin, CEO of Custom Scoop, published a white paper discussing what he calls the 7 Deadly Sins of Pitching Bloggers. For anyone out there looking for some excellent tips on how to --and now not to-- pitch a blogger, this is a must-read.

Here's the list in a nutshell:
1. Failing to be transparent
2. Appearing to bribe
3. Lacking your own blog
4. Making a bad pitch
5. Being scripted
6. Forgetting "everything is on the record"
7. Making claims that can be easily disproved

All of these are valid points and good guidelines to follow. The last thing you or your client wants is either a nasty response or worst-case, a public lashing for failing to communicate effectively. Point is, be careful and you'll ensure a smooth ride.

Happy Reading!